Monday, May 2, 2011
Dan Welte - Your Auto Source: What are customers looking for?
Dan Welte - Your Auto Source: What are customers looking for?: "In today's marketplace, there aren't ANY secrets. The Internet has enabled our customers to do MOST of their shopping before they even set ..."
What are customers looking for?
In today's marketplace, there aren't ANY secrets. The Internet has enabled our customers to do MOST of their shopping before they even set foot on the lot. So what are they are they looking for? Why isn't there an "Add to Cart" button on our website? They still want to be sold (yeah, I said it), and know WHO is going to take care of them -if- they have an issue. They still want to drive the vehicle. They want to verify the vehicle is going to perform like the online reviews they read said it would. They want to make sure the options and equipment are accurate to the description that was listed online... and so on. The bottom line is, the customer can have access to all the information in the world, but they still need their go to person to be there to help them out (when needed).
That is what separates a sales professional from the "used car salesman". The sales professional will help their customer sort through all the information they compiled, and make sense of it: Should I take the rebate? What about low APR offers? Are the low APR offers compatible with the rebate? Is a lease or a purchase the better way to go? New or Used? Trade current vehicle, or make the attempt to sell it outright? Certified pre-owned, or just pre-owned? Extended service contract, or risk it with the remainder of the factory (or lack there of) warranty? GAP insurance through the dealer, or through your insurance company (if they offer it)?
---Everyone of these questions goes through a customer's mind at least once while they are shopping for a new (or pre-owned) vehicle, and with good reason--- It's a big decision, and our customers do not want to make a wrong/bad decision.
To all my fellow Sales People: BE A SALES PROFESSIONAL
To all the customers who are looking to have a great experience the next time you are looking for a new(er) vehicle: Look for a Sales Professional to sell you your next vehicle :-) -Trust me on this- You will know if you are dealing with a Sales Professional within the first 10 minutes of meeting them, possibly within the first 5 minutes. Dealing with a Sales Professional will change your outlook on buying vehicles forever, and the best part... they will be there when you go back to get your next one!
Thanks for reading!
Dan
follow me on twitter
like my page on facebook
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That is what separates a sales professional from the "used car salesman". The sales professional will help their customer sort through all the information they compiled, and make sense of it: Should I take the rebate? What about low APR offers? Are the low APR offers compatible with the rebate? Is a lease or a purchase the better way to go? New or Used? Trade current vehicle, or make the attempt to sell it outright? Certified pre-owned, or just pre-owned? Extended service contract, or risk it with the remainder of the factory (or lack there of) warranty? GAP insurance through the dealer, or through your insurance company (if they offer it)?
---Everyone of these questions goes through a customer's mind at least once while they are shopping for a new (or pre-owned) vehicle, and with good reason--- It's a big decision, and our customers do not want to make a wrong/bad decision.
To all my fellow Sales People: BE A SALES PROFESSIONAL
To all the customers who are looking to have a great experience the next time you are looking for a new(er) vehicle: Look for a Sales Professional to sell you your next vehicle :-) -Trust me on this- You will know if you are dealing with a Sales Professional within the first 10 minutes of meeting them, possibly within the first 5 minutes. Dealing with a Sales Professional will change your outlook on buying vehicles forever, and the best part... they will be there when you go back to get your next one!
Thanks for reading!
Dan
follow me on twitter
like my page on facebook
follow my blog
Sunday, April 24, 2011
Tuesday, April 19, 2011
Monday, April 18, 2011
Sunday, April 17, 2011
YES! Attitude
Just finished reading this little gem... Great book! It points out everything you "know" about having a positive attitude, but then explains how to take that to the next level: a "YES! Attitude". Jeffrey Gitomer also explains how to draw up a game-plan of how to START implementing a YES! Attitude in your everyday life, starting NOW! He made it sound so easy as I was reading through the book, but he also brought up constant reminders that in order to accomplish a YES! Attitude lifestyle that it will take work and dedication EVERYDAY.
This is a must read for anyone trying to obtain a happier lifestyle and gain a better outlook on your day from the moment you wake up. Jeffrey lays out a step-by-step gameplan to help out from the moment you jump out of bed.
This is a must read for anyone trying to obtain a happier lifestyle and gain a better outlook on your day from the moment you wake up. Jeffrey lays out a step-by-step gameplan to help out from the moment you jump out of bed.
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