In today's marketplace, there aren't ANY secrets. The Internet has enabled our customers to do MOST of their shopping before they even set foot on the lot. So what are they are they looking for? Why isn't there an "Add to Cart" button on our website? They still want to be sold (yeah, I said it), and know WHO is going to take care of them -if- they have an issue. They still want to drive the vehicle. They want to verify the vehicle is going to perform like the online reviews they read said it would. They want to make sure the options and equipment are accurate to the description that was listed online... and so on. The bottom line is, the customer can have access to all the information in the world, but they still need their go to person to be there to help them out (when needed).
That is what separates a sales professional from the "used car salesman". The sales professional will help their customer sort through all the information they compiled, and make sense of it: Should I take the rebate? What about low APR offers? Are the low APR offers compatible with the rebate? Is a lease or a purchase the better way to go? New or Used? Trade current vehicle, or make the attempt to sell it outright? Certified pre-owned, or just pre-owned? Extended service contract, or risk it with the remainder of the factory (or lack there of) warranty? GAP insurance through the dealer, or through your insurance company (if they offer it)?
---Everyone of these questions goes through a customer's mind at least once while they are shopping for a new (or pre-owned) vehicle, and with good reason--- It's a big decision, and our customers do not want to make a wrong/bad decision.
To all my fellow Sales People: BE A SALES PROFESSIONAL
To all the customers who are looking to have a great experience the next time you are looking for a new(er) vehicle: Look for a Sales Professional to sell you your next vehicle :-) -Trust me on this- You will know if you are dealing with a Sales Professional within the first 10 minutes of meeting them, possibly within the first 5 minutes. Dealing with a Sales Professional will change your outlook on buying vehicles forever, and the best part... they will be there when you go back to get your next one!
Thanks for reading!
Dan
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