My name is Dan Welte. I sell cars for a living, and love what I do! To be honest, you have to love this business to make it a career. Otherwise, you get the typical stereotypical "used car salesman". -And that is exactly what happens-
Ever wonder how it always seems to happen? I mean when you label the person that TRIED to sell you a vehicle, "the used car salesman". It's the guy that comes to work to hang out, bitch and complain about every single thing he/she can think of, and you were the lucky one he/she happened to talk to that week. Did it seem like all he/she cared about was the sale? Of course it did, you are the only person they have talked too in lord knows how long! That is the type of person that doesn't take his/her business seriously. They sold the car, and................................... that's it, they sold a car. No follow up "thank you" card. No follow up call to make sure everything is going great for you and your new vehicle. No call to remind you that your 1st service will be coming up soon, and inviting you back in. NOTHING, he/she sold the car and that is all they were worried about. My point, you may be asking? Simple, these people do not take the time to follow up and build relationships with the customers they have. They sell one, and move on to the next (whenever that may be).
Allow me to re-introduce myself: my name is Dan Welte and I am a professional in the auto sales industry. I do ALL the things you don't expect a "car salesman" to do. PLUS some extra. I earn the commission YOU pay me and my salespeople. My goal is to help change the overall perception of how people look at people in my profession, and to help raise the red flag to those you may want to steer clear of. Follow my blog, and I will have VALUABLE insight to the always interesting, and constantly evolving "car business".
Dan, good blog, I was in the car business at the dealership for 22 years, and tried to work with the same work ethic you described. I now work in a different part of the auto industry, still helping dealerships sell more cars, but now I try to help as many dealerships accomplish that as possible. I work with SMA Alliance, and we manually post dealerships entire used car inventory on all the largest website classified sites. We only work with a number of stores in any particular city, and our results are like nothing I've ever seen before. Take a minute and check out our website at www.smaalliance.com, I think you'll admit we are on the cutting edge of our industry. Our average dealership receives an additional 30 phone ups per day using our service. If you would like to contact me my email address is stevesmaalliance@gmail.com and my direct phone number is 314-221-9361. I hope to hear from you soon, Thanks Steve.
ReplyDeleteIn todays market you have to be better than the next guy and make it a buying experience that they will always remember and good follow up is the key.How many times has a customer walked on the show floor and said i cant remember who i bought my car from! I dont just want to sell that customer a car i want to sell his family and friends as well.Its simple get them to like you and like the car and price will take care of its self.
ReplyDeleteWell said Dan! Keeping customers for Life is really not that hard to do. However, why doesn't everyone take the time to let customers know that their business is appreciated?
ReplyDeleteA thank you should not be a chore! It should be a way of life for anyone asking for a sale!
Furthermore, a follow up program should be a campaign or rather a commitment to your customers. DeliveryMaxx makes this easy for companies to show their appreciation as well as stand apart from their competition. We allow dealerships to sell the vehicles, and then put together a personal customized program for each individual customer that makes them feel appreciated. The cost is less than a detail, and the results are very measurable. Most of all, dealerships "Win Customers for Life".
Please visit us at www.deliverymaxx.com or call me personally at 469.363.7020.
Sincerely,
James Schaefer
Chief Operating Officer